Chobani’s back in the lawsuit news, over one word. “How.”

Chobani (which, by the way, is my favorite fruited yoghurt) seems to have a penchant for colorful lawsuits.

First, Chobani’s founder and his divorce. And here, too.

And now, “how.” An argument over whether a company can trademark a word: Chobani and Dov Seidman Wrestle Over Use of ‘How’ Trademark – NYTimes.com.

I dunno. I’m still going to eat Chobani. How? With a spoon. Why would you even ask?

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