I haven’t accepted the term “branding” yet, but…

…according to this tidbit in Publisher’s Marketplace, I must now adjust to this?

After rebrandifying themselves from Lost My Name to Wonderbly, the UK-based custom publisher announced the closing of a Series B funding round of $8.5 million, led by European puzzle and children’s book publisher Ravensburger. Previous investors also participated, and the company has also lined up a venture debt facility from Silicon Valley Bank.


Let me put that another way: “REBRANDIFYING?!?!?!

This entry was posted in The Facts of Life and tagged , . Bookmark the permalink.