Sez the Daily News. Two Pilates gyms \u2014 Bent Pilates Studio and Bend Pilates and Holistic Health \u2014 are fighting over their names.<\/p>\n
What, you are saying? Bent, Bend and who cares? Well Bent (with a “t”) cares. As the Daily News’s Barbara Ross, Kerry Burke and Bill Hutchinson put it, “The owner of Bent Pilates Studio is showing no flexibility in a lawsuit demanding her competitor stop using the name Bend Pilates and Holistic Health.”<\/p>\n
They go on to call one of the Pilates ladies a “veteran stretch guru,” and say that she’s “painting her rival…as a poseur in a leotard.”<\/p>\n
Read on. <\/a>It’s full of … well, I’m still trying to understand how gyms that use techniques like Pilates or yoga, techniques that suggest peace, relaxation, non-aggression, get so damned aggressive that they’ll sue. Over one letter in one word.<\/p>\n (And once again I bow \u2014 low to the ground because I do yoga and am that flexible \u2014 to the Daily News’ pun department. You guys are the best.)<\/p>\n","protected":false},"excerpt":{"rendered":" Sez the Daily News. Two Pilates gyms \u2014 Bent Pilates Studio and Bend Pilates and Holistic Health \u2014 are fighting over their names. What, you are saying? Bent, Bend and who cares? Well Bent (with a “t”) cares. As the … Continue reading