How did I miss this pun-filled story when it was first reported in the Daily News back in August?<\/p>\n
I certainly did not miss the denouement, as the Daily News reported yesterday:<\/p>\n
She gave Saks something to chew on.<\/em><\/p>\n A New Jersey small-business owner who sells organic doggie treats under the label \u201cSnaks 5th Avenchew\u201d emerged victorious from a trademark dogfight against Saks Fifth Avenue.<\/em><\/p>\n The luxury retailer sent Carrie Sarabella, an entrepreneur from Hoboken, a cease-and-desist letter, threatening court action if she kept using her company\u2019s name, as the Daily News exclusively reported in August.<\/em><\/p>\n But Sarabella, 32, who sells merchandise online and directly to retailers, hired Sam Israel, a copyright lawyer,<\/a>who fired back with a missive of his own. Israel said he argued the name was acceptable under the so-called fair-use law, which \u201crecognizes that parody marks cause no harm to the established mark.\u201d<\/em><\/p>\n I reported on a similar cease-and-desist situation, <\/a>in which another woman, who had named her small business after herself, was pressured by Chanel to change it. I made quite a few sharp comments about the lack of proportion and humor displayed by big businesses when they make big bluster over their trademarks. So I’m glad Carrie Sarabella won this.<\/p>\n","protected":false},"excerpt":{"rendered":" How did I miss this pun-filled story when it was first reported in the Daily News back in August? Saks Fifth Avenue ruffled over organic doggie snacks business Snaks 5th Avenchew EXCLUSIVE: Carrie Sarabella was sent a cease and desist … Continue reading