PepsiCo’s “naked juice” isn’t. So PepsiCo will pay

This is a clip from the NYT, who got it from AP. Unfortunately, AP didn’t think to add who sued PepsiCo for making the claim that its Naked Juice (did I know it sold anything called “Naked Juice?” Of course not) is all natural, when the stuff it puts in isn’t.

PepsiCo settled the lawsuit for a lot of money. To whom? Dunno.

It does remind me, though, that there are — or used to be — panels that supervised advertising claims. If the claim was false, the company had to withdraw it.

Did you know that? Someone out there was, or used to be, quite protective of us credulous consumers.

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