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I got issues: why did people vote for Trump? Their attention was fully engaged
A company called SPARK Neuro says it “employs the most cutting edge neuroscience tools to create more engaging storytelling in advertising, entertainment, and other sectors.” That is, it attaches you, a viewer, to a device that measures your brain activity while … Continue reading
Posted in Politics, The Facts of Life, Trumpism
Tagged attention engagement, Hillary Clinton, political ads, reality TV, SPARK Neuro, Trump, TV commercials
Comments Off on I got issues: why did people vote for Trump? Their attention was fully engaged