From the national treasure named Kevin Underhill and his LoweringTheBar, comes government regulatory news. From China:
- China’s State Administration for Industry and Commerce has banned companies from registering names that are too long or too “weird,” according to Sixth Tone. For whatever reason, Chinese entrepreneurs have been registering company names like “Hangzhou Looking for Trouble Internet Technology Co. Ltd.,” “Beijing Under My Wife’s Thumb Technology Co. Ltd.,” and my favorite, “What Are You Looking At Shenzhen Technology Co. Ltd.” And for whatever reason, the Chinese authorities have decided this must stop.
- The new rules may be a response to publicity in June about a condom company named “There Is a Group of Young People With Dreams, Who Believe They Can Make the Wonders of Life Under the Leadership of Uncle Niu Internet Technology Co. Ltd.,” although it probably isn’t called that anymore.
On a maybe more than slight tangent, this reminds me of my all-time favorite never-actually-existed rock group name, created by Paul Simon in the 1960s: Little Moses and the Burning Bushes. (Except it should be longer.)